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Demco

Internship




    Sales

    Project :
    In-Store Performance Analysis and Strategic Recommendations to Increase Sales

    Department :
    Sales

    Required Specialization :

    Commerce & Merchandising


    Knowledge Areas :

    • Sales data analysis (Excel, Google Sheets, or similar tools)
    • Merchandising techniques and store layout principles
    • Team management and customer experience skills
    • Awareness of fashion trends and the Kontakt brand identity


    Internship Option :

    Commercial analysis and strategic merchandising


    Tasks :

    • Conduct an In-Depth Sales Analysis: Identify top-performing products and commercial barriers.
    • Evaluate In-Store Staff Performance: Assess the effectiveness of sales techniques, customer flow management, and team dynamics.
    • Gather Customer Feedback: Use surveys or observations to measure satisfaction, identify unmet expectations, and uncover opportunities for improvement.
    • Assess Merchandising Impact: Analyze product layout, collection visibility, and window display attractiveness.
    • Propose Concrete Solutions to Boost Sales: Develop recommendations on sales techniques, staff training, and merchandising optimization.
    • Design a Tailored Action Plan for Kontakt: Incorporate elements of Tunisian culture and eco-friendly values into strategies to strengthen the brand identity.
    • Create a Detailed Final Report: Include key performance indicators (KPIs) and an execution timeline for recommendations.


    Supervisor :
    Mawada Hnana