Project : Viral Capsule AW25 : Made in Tunisia Fashion to Boost Social Media Sales
Department : Design
Required Specialization : Designer
Knowledge Areas :
- Fashion trend analysis
- Textile design
- Sustainable design
- Design software (Adobe Illustrator, CLO3D)
- Internship Option : Sustainable fashion and textile design
Tasks :
- Viral Trend Analysis: Study products, styles, and formats that generate high engagement on social media platforms (TikTok, Instagram, Reels) to define a compelling Autumn/Winter 2025 collection.
- Creation of Key Products: Design essential pieces (sweatshirts, joggers, jeans, jackets, dresses) in knit or denim that combine comfort, style, and modernity, incorporating humorous and cultural Tunisian elements to attract younger generations and their parents.
- Innovative and Sustainable Design: Propose unique finishes, such as modern washing effects (laser, ozone) or eco-friendly embroidery and printing techniques, using recycled or organic materials.
- Local and International Inspiration: Blend Tunisian cultural references (artisan patterns, modern symbols) with international influences to create a collection with strong viral potential.
- Highlight Sustainability: Showcase the brand’s ecological commitment through responsible manufacturing processes and sustainability-focused communication.
- Social Media Campaign: Develop an innovative digital strategy (teasers, before/after videos, storytelling about the creative process).
- Supervisor : Asma Gannouni