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Demco

Internship




    Design

    Project :
    Upcycling 2.0 : Transforming Second-Choice Items into Flagship Products

    Department :
    Design

    Required Specialization :

    Designer
    Knowledge Areas:

    Garment design techniques


    Upcycling


    Textile creativity


    Proficiency in design software (Adobe Illustrator)


    Internship Option :

    Eco-responsible textile creation and design


    Tasks :

    • Social Trend Analysis: Identify the most sought-after categories and designs (jackets, sweatshirts, pants) on social media to guide the upcycling strategy.
    • Creation of Unique and Productive Pieces: Develop limited-edition models from second-choice items while ensuring industrial feasibility.
    • Powerful Visual Storytelling: Document the transformation process (before/after videos, detail highlights) to captivate online audiences and enhance perceived product value.
    • Cultural and Local Identity: Incorporate Tunisian elements (embroidery, artisanal patterns) into the designs to enrich their uniqueness and storytelling.
    • Viral Campaign: Develop a digital strategy in collaboration with influencers, emphasizing the sustainability and exclusivity of the pieces.


    Supervisor:
    Asma Gannouni